Because they are beautiful. As well as being beautiful itself, a fine gemstone will draw eyes to the wearer and enhance their natural beauty. It will show the wearer as a person of discernment and good taste.
Gemstones are natural and unique and can never be vulgar or overstated. A gemstone will be a mote of colour in soft light and a flash of brilliance in strong light. It will enhance skin tones and soften lines.
Emerald or Citrine Earrings? Choose to match your outfit, the lighting or your mood.
Given as a gift, a gemstone is a great compliment, and when worn, returns the compliment to the giver.